The principles of commercial marketing can be applied to encouraging people to adopt behaviour that will enhance their own - and their fellow citizens’ - lives. Social marketing should be cost effective, and measurable. Often very simple strategies, such as referral cards to pass on to friends, can be the most effective method to convey a worthwhile message. It is natural to trust in familiar networks of support. We understand the challenges involved in reaching out to a wider public who will benefit from your information. It could involve issues of cultural awareness, or the need to convey a message in the simplest of terms.
Our expertise translates across a wide range of media with social communication in mind. Dialhouse studies in accessibility and readability of communications takes into account the fallibilities of the target audience. Consideration is given to those with impaired vision, learning difficulties, dyslexia and language problems. The CAT logo is confirmation that your campaign is Clear, Accessible and Targeted.
